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Despite conventional thinking, __________ accounts for the bulk of promotional spending in many firms. this is especially true for firms selling consumer products in grocery stores and mass-merchandise retailers

User Nazia Jan
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despite conventional thinking, sales promotion accounts for the bulk of promotional spending in many firms.
Promotional spending is a type of spending that aim to obtain a certain amount of market share filled with customers that willing to buy our products, mostly through advertising.
User Randomal
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