Question

When the state of montana runs an advertising campaign inviting the public to visit "big sky country," it's an example of ________ advertising?

Answer 1

The Montana ad campaign is an example of destination marketing, trying to evoke feelings of freedom and natural beauty to attract tourists, similar to how Corona Beer ads associate their product with beachside relaxation.

Step-by-step explanation:

When the state of Montana runs an advertising campaign inviting the public to visit "big sky country", it's an example of destination marketing. This form of advertising is designed to promote a particular location and its attributes to encourage tourism. In the case of Montana, the term "big sky country" suggests vast open landscapes and unspoiled nature, which is an emotional and visual appeal to potential visitors. The idea is to associate Montana with positive notions of freedom, adventure, and natural beauty, much like how Corona Beer advertisements connect their product with the luxurious relaxation of a tropical beach. Both strategies are designed to evoke a certain lifestyle or feeling, making the product or destination more appealing to the audience.

Answer 2

When the state of montana runs an advertising campaign inviting the public to visit "big sky country," it's an example of corporate advertising.
Corporate advertising also known as institutional advertising is that which focuses to get the positive response from the public about the industry. To promote the name, company, organization etc is the purpose of Corporate advertising.