Lily's apparel, a renowned apparel store, focuses on gen y customers and provides them with a customized clothing experience. the store helps the customers to design clothe…

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Sfink · Answer 1 · 2018-09-05T12:56:48+0000

lily's apparel has defined its target market by : Psychographic characteristics
A psychograhic characteristic is a way to define a target market by finding similar attitudes, lifestyle , or value.
By knowing this similarities, we could find a product that will fulfill all the needs that is required by the majority of that market

Lily's apparel, a renowned apparel store, focuses on gen y customers and provides them with a customized clothing experience. the store helps the customers to design clothe…

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