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Assuming a company has been gathering ideas for new products, what is the next step in the development process?

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The next step is BUSINESS ANALYSIS. Development process refers to the stages which a new product passes through during its life span. Development process are generally divided into six stages which are: planning, analysis, design, development and implementation, testing and development and maintenance. The business analysis stage is the phase where the cost implications of the product will be analysed.
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