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2 â__________ segmentation is done according to an objective measurable, physical, or other classification attribute of potential consumers.

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The answer to the blank above is the term DEMOGRAPHIC. It is in the demographic segmentation wherein it is done based on objective measurable such as income and age; physical, such as the race and gender; and other classification attribute that may include birth and occupation. Demographic segmentation is just one of the four kinds of segmentation bases. 
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