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In response to duracell's introduction of the duracell ultra battery, energizer introduced an advanced formula battery. but unlike duracell, energizer priced its batteries at a low initial price to attract the mass market. was energizer's pricing strategy to take market share from duracell a success?

User Milco
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No, because consumers equate quality of batteries with higher prices. With batteries consumers believe there is a price- quality relationship, it does not make the consumers, price insensitive. Also, there is no indication Energizer set a target price and adjusted cost and quality components to maintain wholesaler and retailer margins. 
User Morteza Asadi
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