There is no definite account on what prompted the Western Media to announce the arrival of a sexual revolution, but many modern historians theorized that media outlets played a very big role in spreading the information about sexual revolution and spreading new ideas that were considered radical. Many believed that the start of sexual revolution that caught the attention of the people, including media perhaps was the distribution of birth control pills during 1960s and the improvement of obstetrics which helps increase the life expectancy of women due to the reduce number of women who died due to childbearing.
Since the TV, which was a new mass communication device during this era together with other media outlet like radio and magazine can easily broadcast information in just a few seconds; millions of people were able to know more about these events.