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In a promotion mix, ________ involves personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.

User Yingqi
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In a promotion mix, Direct Marketing involves personally connecting with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships.
Direct marketing aim to create an instantaneous relationship between the company's sales representative to the customers in order to maintain the customers' loyalty
User Onurgule
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