Question

Mark levin is starting a new skateboard sales business and is researching the factors and forces outside the firm that affect his ability to build and maintain successful relationships with target customers. what is mark researching?

Answer 1

Mark is searching for the marketing environment. It is because the marketing environment are those factors that could affect the company or organization in terms of serving their customers. Mark has search factors and forces that has the ability to build successful relationship to his customers, in which, this is defining the marketing environment. Therefore, he is searching about the marketing environment.