Question

"marvel comics allowed various organizations to use its spiderman and incredible hulk characters to market a wide variety of toys and clothing items. marvel comics received a percentage of the gross revenues. this is _____."

Answer 1

Marvel Comics' agreement to allow the use of Spiderman and Incredible Hulk characters on various merchandise in exchange for a percentage of the revenues is known as licensing. It is a strategic business model used to monetize intellectual property.

Step-by-step explanation:

Marvel Comics allowed various organizations to use its Spiderman and Incredible Hulk characters to market a wide variety of toys and clothing items, receiving a percentage of the gross revenues. This arrangement is known as licensing. Licensing is a business agreement where the owner of a product, service, or intellectual property grants permission to another party to use that property in exchange for royalties or a specific fee. By allowing organizations to create merchandise based on its popular characters, Marvel Comics capitalizes on brand recognition and fan base to generate revenue without having to produce and sell the products themselves; this is a common practice in the entertainment industry.

Answer 2

The answer is brand licensing. It is a profitable deal where the owner of the intellectual property, also known as the licensor, allows a third party, the licensee, to use that intellectual property or intangible asset as the brand for a particular product or range of products under contracted commercial conditions within a license contract that governs its use. The Licensor is compensated for these arrangements in the form of fees, this is usually calculated as a percentage of the licensed product's sales volume or royalty.