Question

A consumer product for which buyers will not accept a substitute, for which purchases do not compare alternatives, and that is purchased infrequently and with extra effort on the buyer's part is a ____ product.

Answer 1

The correct term to fill in the blank would be specialty. A product where a buyer would not accept any substitute is considered as a specialty product. These are products where the consumers would really seek because of having exceptional characteristics or the brand name itself.