Question

Kathy has naturally curly hair and has often been disappointed with the haircuts she has received. when she moved to a new town, she approached her new office mates and several strangers with curly hair and asked them where they had their hair cut. she chose to spend considerable effort finding a new hair stylist based on the __________ associated with her purchase decision. evoked set reference group physiological risk performance risk financial risk

Answer 1

She spent considerable effort finding a new hair stylist based on her perceived risk associated with her purchase decision. It is the uncertainty of an individual when buying products or services since in he perceives something in his mind it can be good or a bad perception depending on his experience. This tends for an individual to meticulously choosing options.