Question

Charles was the last person on his block to purchase a color television set, and that was in the 1980s. he just couldn't see the reason to purchase a new color television if his old one was working just fine. he finally purchased one because his old tv stopped working. in terms of adopter categories, charles would be classified as a(n

Answer 1

People can be classified into 5 adopter categories: the innovators, early adopters, early majority, late majority and laggards. Charles belong to the group of laggards. These people are also called traditionalists; they do not adapt to new technologies as much as possible unless the government tells them to do so or if the product is of no use anymore.