Question

In the nonprofit world of the performing arts, box office technology has essentially remained the same since the 1980s. a company called tessitura is trying to change that. tessitura is able to track every transaction with its patrons in one database. the information collected includes ticket purchases, fund-raising, volunteering, and gift shop purchases that will help symphonies, operas, and theaters develop customer profiles in order to tailor their sales messages to specific individuals. in other words, tessitura will allow arts groups to engage in:

Answer 1

In other words, Tessitura will allow arts groups to engage in RELATIONSHIP MARKETING. Relationship marketing is a facet of customer relationship management that focuses on customers' loyalty and long time customers engagement. Relationship marketing is more effective when there is a personal ongoing relationship between an organization's employees and its customers in the buying and selling organisation.