Question

Ads for brita led lightings use comparative advertising to emphasize the benefits of using leds over cfls. the ads emphasize that leds last longer, consume lesser energy, and need to be replaced fewer number of times than cfls. in this case, what kind of appeal is used by these ads?

Answer 1

The advertising appeal that is used in this situation is PROFIT. Profit advertising appeal shows the consumers that the product will make them save a lot of money using the product. Also in this advertising appeal it shows that by using this product the consumer will not lose money on it.