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Entrepreneurs should base their market assessments, production schedules, inventory policies, and personnel decisions on

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It should be base on sales forecast because this will ensure or provide them sales in the future that they could estimate. This will help them to make business decisions for their company that will be of help for them to conclude the effect of these decisions. They are most likely using this forecast with the help of the assessment, policies or schedules in their business.
User Nischal
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