Question

Which of the following best explains why the people at NBC™ chose to run different types of content on different stations?

a) They wanted to give advertisers a better chance of reaching their target audiences.
b) They wanted to give their listeners more options.
c) They wanted to separate into several smaller businesses in order to make more money.
d) none of the above

Answer 1

i think the answer is b

Answer 2

The correct answer is option a) "They wanted to give advertisers a better chance of reaching their target audiences.". Radio stations such as the one of NBC must always look to attract advertisers in order to get money and stay on the air. By running different types of contents on different stations, NBC divides their audience in different target audiences, which is very attractive to advertisers as they could reach potential new customers more easily.