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_____ is the ability of an advertising medium to reach a precisely defined market. a. ​Projection efficiency b. ​Audience selectivity c. ​Target efficiency d. ​Target sensitivity
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_____ is the ability of an advertising medium to reach a precisely defined market.

a. ​Projection efficiency
b. ​Audience selectivity
c. ​Target efficiency
d. ​Target sensitivity

User Rene De La Garza
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1 Answer

5 votes
b. audience selectivity
User Baggz
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