We use the graph of

as an example. The graph is shown in the first picture below
Let's take 2 as the value of the constant 'c'
The transformation of

gives the effect of halving the x-coordinates, as shown in the second picture.
The transformation of

, as shown in the third picture, gives the effect of doubling the y-coordinate
In conclusion,

gives the effect of halving the x-coordinates while

gives the effect of doubling the y-coordinates