Question

The ______ is what a consumer or marketing intermediary actually pays for a product after subtracting any discounts, allowances, or rebates from the list price.

Answer 1

The correct answer is market price.
Market price is the price that you normally pay when you want to buy something. This price is usually higher than what the store that is selling it got it from the manufacturer, because it is buying the product in bulks. You as a consumer will have to pay this price when all discounts, allowances, and rebates are subtracted.