Answer:
Ethos.
Step-by-step explanation:
The word "Credibility" comes from the word "credo" which means "I believe". So, in the mode of persuasion of "credibility" or "ethos" the audience sees if the speaker can be believed or not.
According to Aristotle, there are three major components of "ethos" mode of communication that a audience sees in their speaker:
- Is speaker well aware of what he is talking about or does he have "good sense".
- Can they trust the speaker or is he of "good character".
- Is the speaker thinking of the audience's good also or is he being selfish. In short, does he have "good-will" for audience in his mind.