Answer: It was campaign against the whaling expeditions in Japan. It started with an online poll to choose a name for a whale and ended up viral and succesfull.
Step-by-step explanation:
Hi, it was a campaign done by an environmental organization called Greenpeace.
“Mister Splashy Pants” was the name given to a humpback whale that was tracked via satellite by the organization.
The name was chosen by an online poll where a lot of people voted, and it went viral on the internet.
The campaign was aimed to stop whaling expeditions in Japan, and it succeeded.