Question

Using information about each customer—for example, previous purchases, needs, and wants—to create highly individualized offers that customers are more likely to accept is a strategy designed to improve customer ____________.

Answer 1

The strategy described in the question is known as personalization and is used to improve customer satisfaction.

Step-by-step explanation:

The strategy described in the question is known as personalization, which is used to improve customer satisfaction.

By using information about each customer such as previous purchases, needs, and wants, businesses can create highly individualized offers that are more likely to be accepted by customers.

This strategy helps to enhance the overall customer experience and build long-term relationships with customers, which ultimately leads to improved customer loyalty and business success.