Question

What must you do to create a compelling argument that people want to read?

State why the main idea is important.
Entertain readers with funny information.
Encourage readers to research the issue.
Explain how you learned about the issue.

Answer 1

The first answer is the one you are looking for :)

Answer 2

State why the main idea is important. This clarifies everything and allows the reader to get an initial opinion before reading on. A reader's interest won't be captured if they do not even know the main idea or why it is important!