The answer is "B. Creating positive media attention".
A press release provides data to the media with the goal of achieving the general population by means of news coverage. An organization, individual or philanthropic can regularly increase important press inclusion with no expense of cash other than the expenses of composing and dispersing the discharge. A well-crafted press release presents actualities in a positive light and can give important name acknowledgment, validity or auxiliary deals benefits; in any case, it isn't paid publicizing and can't be intended to glaringly advance an item or administration.