Question

When a company issues a press release to announce a sizable donation to a national charity, they are using ________ to generate goodwill and maintain a positive corporate image. sales promotion public relations advertising personal selling direct and digital marketing?

Answer 1

A company issuing a press release about a charitable donation employs public relations strategies to foster goodwill and a positive corporate image, instead of focusing directly on selling products or services.

Step-by-step explanation:

When a company issues a press release to announce a sizable donation to a national charity, they are using public relations to generate goodwill and maintain a positive corporate image. Unlike sales promotion, advertising, personal selling, or direct and digital marketing, public relations focuses on creating a favorable image and establishing a relationship with the public, stakeholders, and media. This is achieved through various communication strategies, including the issuance of press releases that highlight the company's positive actions, such as charitable contributions, without the primary intent of selling a product or service.

Public relations professionals meticulously craft these press releases to ensure that they meet legal and regulatory requirements while promoting the entity in the best light possible. This type of media engagement is strategic and purpose-driven, seeking to influence public perception and enhance the company's reputation. Companies engaging in such activities hope to engender trust and a favorable view among consumers, potentially leading to long-term benefits for the company's brand and market position.

Answer 2

They announce their donations with the use of the public relations. The Public relations is what they used in generating good will and maintaining a positive corporate image. It is because it is the way to improve their image to people and to expose their company’s goodness in doing their charity works.