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A consumer identifies evaluative criteria during the ________ step of the consumer decision-making process. problem recognition information search evaluation of alternatives product choice postpurchase
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A consumer identifies evaluative criteria during the ________ step of the consumer decision-making process. problem recognition information search evaluation of alternatives product choice postpurchase evaluation

User MikaelW
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well there are actually seven steps and that would be the fifth step 
User Troll
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