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A company wants to persuade a customer to buy its products. if the consumer is characterized as having a high degree of involvement with products that are sold by the company, what route to persuasion
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A company wants to persuade a customer to buy its products. if the consumer is characterized as having a high degree of involvement with products that are sold by the company, what route to persuasion will the company most likely take?

User Tal Zion
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High involvement Hierarchy
User Stranger
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