a. Globally-campaigned ad “Meet South Africa” showcases SA as destination that is stunning and have rich culture. It also promotes a holiday-like experiences on which tourists will be welcomed by hospitable and friendly South Africans! This ad also helps to spread the word about the tourism in South Africa.
b. South Africa is celebrating an annual Tourism Month during September and it promotes tourism locally by encouraging South Africans to discover and explore their own country. It is also a platform to show the importance of tourism in SA’s economy growth.
c. SAT works hand in hand with Brand South Africa for the creation of positive image through strategic projects. It also promotes trading, investment and tourist destination.
d. Encouraging the locals and the tourists to increase their expenses by trying more attractions in South Africa and to share and market those experiences to others.
e. By marketing South Africa as the meetings destination that hosts business conferences and event.