The answer is new technology and media
The fastest way for companies to get information across to their customers these days is through internet technology and its associated media. Information through these channels is fast. Brands connect with customers through various technological devices and create campaigns that work across media, ads, and e-commerce.
Blogs being informational or discussion websites usually focus on a specific topic or field. They can be owned by an individual or a business. Businesses use blogs these days to promote their products.