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Eric, an exporter of sports apparels, lost out on a contract with an importer of a developing country because the importer perceived him to be too aggressive during negotiations. Which socio cultural factor
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Eric, an exporter of sports apparels, lost out on a contract with an importer of a developing country because the importer perceived him to be too aggressive during negotiations. Which socio cultural factor proved to be a barrier in this global trade?

User Bert F
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from what I read it seems that his over aggressiveness was a barrier in this trade
User Peppeocchi
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7 votes

The answer is Behavior.

User Cfedermann
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