You have the following function f(p):
C(p) = 0.35p
which represents the total cost of the bolts to the number p purchased.
Then, for C(12), p=12, and it means that C(12) is the total cost of 12 bolts. To determine what is the cost for p=12, you simply replace this value of p into the function C(p) and makes the operations, just as follow:
C(12) = 0.35(12)
C(12) = 4.2
Hence, 12 bolts will cost $4.2