Question

Beverly is creating a website for her new clothing company. Aside from including photographs, how can she use the index page to quickly attract the attention of young adults looking for the latest summer fashions?

A. She can use a simple analogous color scheme and place a detailed article discussing all of the latest summer trends in a noticeable location.
B. She can use bright, contrasting colors and place a detailed list of links to every available summer clothing item's product page in a noticeable location.
C. She can use bright, contrasting colors and place a link to the index of summer clothing product pages in a noticeable location.
D. She can use a black and white color scheme to create suspense and place a link to one select summer clothing item's product page in a noticeable location.

Answer 1

The best option to answer the question is (C) she can use bright, contrasting colors and place a link to the index of summer clothing product pages in a noticeable location.

The other options are not the best avenue of action to take since she using black and white colors might not be the best way to attract the young adults who are looking for summer clothing – she should choose bright colors instead.

Writing a detailed article might be a good way to market her products if she links her clothing in the article, but since the option doesn’t mention her doing that, we should choose option (C) instead, since it directly states putting links that direct her visitors to summer clothing that her website offers.

Answer 2

C. She can use bright, contrasting colors and place a link to the index of summer clothing product pages in a noticeable location.

Step-by-step explanation

Bright and contrasting color schemes grab users' attention quickly and are sharp to the eye. Furthermore, a link is simple and directs customers who are interested in Beverly's clothing line to a larger group of products they might want to see. It would be less effective for Beverly to put a list of links on the page because the users may not want to see all of her clothing.

You can see this tactic used on almost every company's website.