Question

Do you think it is wise for domino's to stick to its traditional "home delivery" business model, even when that is not the norm in a country, and when its international rivals have changed their format?

Answer 1

There are two options for Domino's, either they stick to their trademark which is "Home delivery" or they adapt to the norm of the country that they are catering. The advantage of the former is they maintain their trademark but risk their sales in a particular country. While the latter will increase their sales, their culture will fade.

Answer 2

Domino's have been successful with their "home delivery" business model. Thus, it is best to keep applying and improving this model rather than shifting to what others have been using. It is evident from the increasing number of consumers that this model is most helpful to the business. I