A balanced argument includes:
An appeal to logos
An appeal to ethos
An appeal to pathos
A claim
Direct quotations
All the options are correct.
Pathos appeals to the emotions of the audience and elicits feelings that already reside in them. It is a communication technique used most often in rhetoric.
Ethos is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology.