Question

Which of the following statements is most likely true of market follower strategies? market followers have the resources to expand the market by developing new users, new uses, and more usage of its products. market followers must keep manufacturing costs and prices low or product quality and services high. market followers must expand internationally first to ensure distribution effectiveness, cost savings, and quality control. market followers benefit from pursuing subsegments of target markets due to their limited resources. market followers should conduct indirect attacks on competitor's weaknesses to gain market share quickly and inexpensively?

Answer 1

The statement that would most likely be correct with regards to a true market follower strategy would be " market followers should conduct indirect attacks on competitor's weaknesses to gain market share quickly and inexpensively." By definition, a market follower strategy is a plan in which the product of a firm gets imitated.