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Coppertone uses a _____ advertising schedule, where it advertises heavily in the months leading up to and during the summer, with no advertising after the season ends.
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Coppertone uses a _____ advertising schedule, where it advertises heavily in the months leading up to and during the summer, with no advertising after the season ends.

User Nyphur
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The answer is flighting advertising schedule. It is a publicizing progression or timing design in which promoting messages are booked to keep running amid interims of time that are isolated by periods in which no publicizing messages show up for the promoted thing.
User William T Wild
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