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Training employees to effectively deal with customers, providing better assistance to customers, and explaining the use of complex products to potential customers reduces the _____.

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The correct answer is delivery gap. This is the gap between what the customer knows and wants and what you're providing him. If you train your employees well, then the gap will be lower meaning that the customers won't mess things up and will use what they're buying properly. This not only often saves the customer if something complicated and dangerous is used, but it also prevents you from being sued if something malfunctions due to human error.
User Jeremy Belolo
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