Answer:
Values
Step-by-step explanation:
Businesses generally sell through a product's features, benefits, or values
Value selling refers to the process of convincing buyers that your products will add value to their lives. It involves giving reasons and reinforcing why your products are the most valuable in the market.
Value selling focuses on the value derived from consuming a product but not how much it costs. In value selling, the salesperson highlights the impact a product creates rather than its purchase costs.