Question

According to john kotter's steps for leading organizational change, when management unfreezes the organization by creating a compelling reason for why change is needed, it is:

Answer 1

Kotters says that when management unfreezes de organization by creating a compelling reason for change, this is Establishing a sense of urgency. He based this research on a change management model which is a group of offers procedures and policies managers can use to help manage change during system development, structured approach for individuals, teams, or organizations to shift the business environment