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Penetration pricing is considered to be a __________ approach to pricing

User WebDragon
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Penetration pricing is considered to be a demand oriented approach to pricing.
User Elwinar
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Penetration pricing is a marketing strategy to attract customers to a new product service. Basic idea is that low prices can make a customer more willing to buy a new product. This is a demand-orientated approach for selecting an approximate price level.
Answer: Penetration pricing is considered to be a demand-oriented approach to pricing.
User Anders Johansen
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