Question

50 points for answering: How do sports marketers enhance the perceived value of their commodities? Cite at least two examples.

Answer 1

I think by direct hitting their emotion and passion of their customers. Sport is a kind of business that needs understanding from the sports market. The customers give value or loyal to its sports products depends on what clubs it refers to. By affecting the emotional part of the customers it perceived the value of its commodities to the market. Another example is that, even though their possible personnel changes from the team they idolized, they still continue to support them in different ways they can do. 

Answer 2

Sports marketers enhance the perceived value by advertising their products and materials during the season or time that sport begins. For example lets say the Chicago Bulls are the first team to play when basketball season starts,Chicago Bull apparel is going to start selling everywhere. Another example could be the brand Nike. When its basketball season all the basketball lovers are going to want new apparel so Nike drops products with adds and other things that would wanna make the basketball players want the apparel.