So lets say we have two investment opportunities. A new convenient store in your neighborhood or a new shopping center more than 5 miles away from where you live... What would you invest in well lets look at the pros and cons of each investment. So even though the new convenient store is right around the corner from you and prices are low the new shopping center has better products, warranty and higher prices unlike the convenient store closer to you. So we have an investment budget of $1000 dollars and want to spend it wisely we need to access what has a better chance of being successful with what you put into it. So the convenient store will reach less people has a bargain price but also doesn't have security cameras. Even though the shopping center has great employees, top-of-the-line products, high security, and a great establishment but also has flaws. What are you gonna invest in, will you take risks? My personal opinion is that I would invest in the shopping center because more people would be attracted to it because of the quality of service and products. So it would have a better probability in success and good use of my money.