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If a company's marketing strategy is production-focused, it is mainly concerned with

making sure the product is available and affordable

focusing on over-promotion to ensure a lot of product will be sold

focusing on the long-term interests of customers and society

making sure the product is the best of its type in the market

User Ender Che
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1 Answer

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6 votes

Answer:

making sure the product is available and affordable

Step-by-step explanation:

There are many marketing strategies that guide the activities being followed by companies. One of these is "production-focused." This strategy focuses on the company's operation in order to ensure that the profit is maximized. This assumes that the consumers are interested in products that are readily available and cheap or inexpensive. In order to do this, the company tries to mass produce items at a lower cost of production. This kind of strategy is ideal when the economy is growing.

User Howard Pinsley
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