Question

Research on one-sided versus two-sided messages suggests that the most persuasive approach is to:

Answer 1

The bilateral message.

Step-by-step explanation:

The unilateral message is one in which only the sender sends the message while the receiver is passive. In the bilateral message both sender and receiver are responsible for message exchange, for communication. The bilateral message is more persuasive because it uses arguments and exchanges of ideas, with the participation and questioning of both the receiver and the sender, thus persuading them with better arguments.

Answer 2

Research on one-sided versus two-sided messages suggests that the most persuasive approach is to achieve or get the process of communication you wanted to execute. The dynamics of a persuasion is an essential thing to communicate really well and comprehensively.