In 1985, the Ben & Jerry’s Foundation was established at the end of the year with a gift from Ben & Jerry's to fund community-oriented projects it was then provided with 7.5% of the company’s annual pre-tax profits. In 1986, Ben & Jerry’s launched its “Cow-mobile”, a modified mobile home used to distribute free scoops of Ben & Jerry’s ice cream in a unique, cross country “marketing drive driven and served by Ben and Jerry themselves.