You need to start out by converting all measurements to the same units, in this case, inches. You know there are 12 inches in a foot, so the ribbons that are 2 feet long are 24 inches. Then you can add everything or do a combination of adding and multiplying
10+24+24+24+24=106 inches of ribbon
Or
(4•24)+10=
96+10=106 inches of ribbon
Same answer, just different ways to get it :)