Answer:
I think, after this election especially, voting is actually beginning to matter for more people. I think our population is (hopefully) beginning to realize that they can have an affect on who their leader is. A reason a powerful person may not necessarily want the average citizen to know this is because they want to stay in power. If we don't know we can make a difference, we can't hurt their power. A horrible way of thinking, but unfortunately the way many power-craving people behave.