Question

Which of the following describes bandwagon appeal used in TV ads?

A. reliance on peer pressure to encourage buyers to purchase an item
B. promoting specific appeals that have more to do with lifestyles than with the product’s qualities
C. use of objective language to appeal to a viewer’s logic
D. use of recommendations from real-life people to make a TV ad seem more believable

Answer 1

A. is the answer! Hope that helps!

Answer 2

A. reliance on peer pressure to encourage buyers to purchase an item

Step-by-step explanation:

The bandwagon appeal is one of the techniques used in advertising that persuade people to purchase product or to pay for a service just because everyone else is doing it. It arguments that the opinion and the preference of the majority is valid and should be followed, thus this appeal heavily rely on peer pressure to encourage buyers to purchase an item or to pay for a service.