Answer:
what your business has to offer the consumer, and why that product or service will be a success.
Explanation:
A business plan is not only useful for a business that needs financing or investment. In fact, it is an important tool at all times of running a business. That is why it must be a dynamic document, constantly revised and updated, according to the growth and needs of your business.
It is through the executive summary component that your business plan will define whether or not your business can be validated in the market. Rather than defining what to do and in what direction to go, the executive summary component details what the means will be for you to ensure a quality and successful product or service.